There is much that can be said about the effects that the European Youth Capital title can have, but among the most essential is the corporate brands that it can attract. Like it or not, youth projects need funding in order to take off and companies can provide that funding. It might be a bit like when you buy website traffic to get your site off the ground, but it can be significantly trickier if you don’t know what you’re doing.
Basically, you want to make sure that you have the right message that companies want to be associated with and that the program will actually benefit the youth of the host city. It will also be necessary to also tailor proposals to the companies that will likely be available for sponsorship, so this is going to require a bit of savvy maneuvering.
It’s one of those facts of life that folks have to live with that money is a powerful force that can be used both for good and for ill. In the case of youth programs that are intended to help provide assistance to young people, money can most certainly be a tool that can be used to encourage positive change. Some might feel dirty for doing so, like when websites use cheap website traffic to get ahead, but this is just a fact of life.
Branding matters to both the company and those that are trying to present a real solution to address youth issues. For companies, the program needs to be holistic so that it will not hurt their name. For the ones who need the sponsorship, company brands matter because they show how much trust they have earned. In this regard, there is no doubting the importance of presentation.
Of course, just as there are companies that are worthy of being sponsors to youth programs, there are also companies that are worth avoiding. EYC events are often wholesome because of the nature of the occasions themselves, but there are always exceptions to the rule. Your groups should take note of this.